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Our units

Berrini Unit - Rua James Joule, 65, 4º andar, Cidade Monções, São Paulo/SP
Paulista Unit - Alameda Joaquim Eugênio de Lima, 680
1º andar, Jardim Paulista, São Paulo/SP
Vila Olímpia Unit - Cubo Itaú - Alameda Vicente Pinzon, 54, Vila Olímpia, São Paulo/SP

Contact us

55 11 4040-9751 - Berrini 
55 11 2189-0061 - Paulista
contato@opiceblum.com.br

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Artificial Intelligence

With rapid advances in algorithms and data processing, AI has impacted various sectors, such as healthcare, finance, and education. However, its increasing adoption raises ethical and legal questions, such as responsibility for automated decisions, data protection, and impacts on the labor market. The discussion about AI is fundamental to ensuring that its development and use are beneficial and equitable for society.

Services

We have pioneering and nationally recognized professionals in the field to offer specialized services, including:

• Artificial Intelligence Impact Assessment: impact assessment of AI systems employed by the Organization and of projects involving the development of software by internal or external teams. Includes the recommendation of technical organizational measures for mapping and mitigating identified risks, based on international best practice standards.

• Contracts & AI: advice on the preparation and negotiation of contracts that aim to commercialize and provide services for the development or acquisition of AI systems.

• Transparency Measures: organizational and technical measures to provide sufficient information to users and those who are impacted by AI about (i) the organization's use of the technology; (ii) the operation of the Artificial Intelligence system; and (iii) AI governance measures adopted by companies.

• AI System Interface Assessment: aims to identify interface qualities in relation to transparency and personal data protection, to ensure adherence to international standards, providing clarity to the user, in each interaction, regarding the role of AI, its purpose, personal data used, explanation of the model and results..

• AI Governance Policy: consists of a document aligned with the Organization's objectives, its norms and values, which aims to delimit (i) the management structure for the development, use, and monitoring of the functioning of AI systems; (ii) good practices and procedures to be adopted by the actors involved in the stages of the AI lifecycle, mitigating mapped risks; and (iii) cybersecurity measures specific to employed AI systems.

• Sectoral Self-Regulation: involves structuring a sectoral self-regulation model through the Reference Association, recommendations for increasing safety, reliability, and ethical suitability, development of a Code of Conduct, and structuring of a monitoring body.

• Registration and Certification of AI Systems: advice for registration and obtaining a license to use before regulatory or control authorities of the sector or for obtaining certifications before private entities.

• Strategic Litigation: representation of the organization in judicial or administrative litigation, involving the use of Artificial Intelligence systems, whether from the perspective of the personal data subject, the consumer, the employee/worker, or even in commercial relations between companies.

• AI Due Diligence in Investments (M&A): consists of carrying out "preliminary due diligence" in order to take precautionary measures in the face of a potential investment in companies that adopt AI systems.

• Training and Capacity Building: conducting training sessions and workshops addressing the main aspects involved in the use of AI technologies. These are fundamental for public and private organizations, in any field or sector, to adapt their practices to the AI governance policy and understand the risks and benefits involved.

 

Our specialist team

Alessandra Borelli

Partner
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Camilla Jimene

Partner
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Danielle Serafino

Partner
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Florence Terada

Partner
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Henrique Fabretti

Partner and CEO
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José Roberto Opice Blum

Founding Partner
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Marcos Gomes da S. Bruno

Partner
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Renato Opice Blum

Founding Partner and Chairman
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See others practice areas

Our Corporate and Digital Education team offers exclusive and customized content aligned with the needs of each client to raise awareness among employees and third parties about relevant topics involving Digital Law, Artificial Intelligence, Data Protection, Innovation, etc.

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Our Digital Tax team provides tax consulting on digital transformation operations, tax impacts on e-commerce, taxation of software, cryptocurrencies, crypto-assets, among others.

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Prevention and suppression of unlawful acts: suggestions for legal measures in relation to the improper access of personal accounts, creation of fake profiles, unauthorized sharing of photos and videos, among others.

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The financial and banking markets are constantly transforming thanks to technological advancements, innovation initiatives led by regulators, as well as the needs of customers who consume products and services offered in digital media.

We advise Financial Institutions, Payment Institutions, Credit Cooperatives, Fintechs, Exchanges, Insurers, International Payment Facilitators, Financial Market Associations, Direct Credit Companies, and Peer-to-Peer Lending Companies on various topics addressed by the sector's Regulatory Bodies, in addition to traditional Compliance topics and the development of new projects.

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The Intellectual Property team offers a full range of legal services related to the acquisition, enforcement, and commercialization of intellectual property and technology assets. Our services include consulting on contracts involving patents, copyrights, trademarks, outsourcing, privacy, and data security.

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Legal Innovation, Visual Law, Venture Capital & Startups

Aligning the legal field with innovation, the LegalX area develops and applies processes, practices, and solutions for our client's; businesses. Our area is composed of multidisciplinary professionals prepared to redefine the limits of what's possible in the scenario of Law, Technology, and Innovation.

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Our strategic approach supports our clients in various disputes, including cyber incidents, data class actions, data protection, technology-based solutions and services, and products.
Our Digital Litigation area is composed of three teams divided into service lines, which operate in a multidisciplinary manner: Scale, Special, and Standard.
 

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We advise our clients on all aspects related to privacy and data protection. To this end, we are structured into three main areas:

  • Services for risk analysis, construction of privacy programs, as well as preparation and review of policies and procedures;
  • Services for managing the privacy program, either as an outsourced DPO (DPO as a Service), or support work for the DPO (Data Protection Officer) appointed by the company;
  • Consulting services, review of contracts and documents, and preparation of training and awareness materials.
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In the context of accelerating digital transformation, the interaction between Digital Law and other legal areas, such as Intellectual Property, Contracts, Media, and Entertainment, becomes increasingly evident.

Our TME team has professionals specialized in meeting the specific demands of this scenario, offering robust legal solutions through the preparation and review of contracts, opinions, and project feasibility studies.

We develop work methodologies oriented towards client centrality, addressing the main needs of the market. Our role is to act as partners to clients, helping them to enable businesses with legal security.

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