Alessandra Borelli
Partner
Technology, Media, and Entertainment
In the context of accelerating digital transformation, the interaction between Digital Law and other legal areas, such as Intellectual Property, Contracts, Media, and Entertainment, becomes increasingly evident.
Our TME team has professionals specialized in meeting the specific demands of this scenario, offering robust legal solutions through the preparation and review of contracts, opinions, and project feasibility studies.
We develop work methodologies oriented towards client centrality, addressing the main needs of the market. Our role is to act as partners to clients, helping them to enable businesses with legal security.
Services
Technology
- Innovation Projects;
- Software Compliance;
- Digital Marketplaces;
- Electronic and Technology Contracts.
Media
- Legal advice for advertising agencies, producers, and advertisers:
support in structuring advertising campaigns that comply with current guidelines and regulations; - Projects with digital influencers: legal guidance on commercial terms, brand activation management, and contract formalization;
- Administrative action: representation in administrative matters at the
National Council for Advertising Self-Regulation (CONAR), including the discussion of advertising campaigns; - Legal advice for Communication Agencies and Internal Legal
Departments: support in carrying out campaigns for the free distribution of prizes; - Preparation of regulations and other documents necessary for commercial promotion;
- Necessary steps before the Secretariat for Economic Monitoring
(SEAE), regarding the feasibility and monitoring of the promotion; - Legal analysis of the respective pieces of promotion;
- Administrative action: SEAE and CONAR.
Entertainment
Legal advice to Producers, Distributors, and Content Platforms, Publishers, Broadcasters: adaptation of projects to applicable legislation and regulations, including:
- Preparation of Entertainment Contracts: guidance on commercial
terms and formalization of contracts, such as for Production of Intellectual Work, Publishing, Artistic Services, Agency, Casting,
Licensing, Sponsorship, Terms of Participation in Formats and
Programs, Term of Authorization for Use of Image and other
Personality Rights; - Analysis and support for mitigating risks in the use of personality rights and intellectual property in the production of intellectual works;
- Administrative action before the National Cinema Agency (Ancine).
