Technology, Media, and Entertainment

In the context of accelerating digital transformation, the interaction between Digital Law and other legal areas, such as Intellectual Property, Contracts, Media, and Entertainment, becomes increasingly evident.

Our TME team has professionals specialized in meeting the specific demands of this scenario, offering robust legal solutions through the preparation and review of contracts, opinions, and project feasibility studies.

We develop work methodologies oriented towards client centrality, addressing the main needs of the market. Our role is to act as partners to clients, helping them to enable businesses with legal security.

Services

Technology

  • Innovation Projects;
  • Software Compliance;
  • Digital Marketplaces;
  • Electronic and Technology Contracts.

Media

  • Legal advice for advertising agencies, producers, and advertisers:
    support in structuring advertising campaigns that comply with current guidelines and regulations;
  • Projects with digital influencers: legal guidance on commercial terms, brand activation management, and contract formalization;
  • Administrative action: representation in administrative matters at the
    National Council for Advertising Self-Regulation (CONAR), including the discussion of advertising campaigns;
  • Legal advice for Communication Agencies and Internal Legal
    Departments: support in carrying out campaigns for the free distribution of prizes;
  • Preparation of regulations and other documents necessary for commercial promotion;
  • Necessary steps before the Secretariat for Economic Monitoring
    (SEAE), regarding the feasibility and monitoring of the promotion;
  • Legal analysis of the respective pieces of promotion;
  • Administrative action: SEAE and CONAR.

Entertainment

Legal advice to Producers, Distributors, and Content Platforms, Publishers, Broadcasters: adaptation of projects to applicable legislation and regulations, including:

  • Preparation of Entertainment Contracts: guidance on commercial
    terms and formalization of contracts, such as for Production of Intellectual Work, Publishing, Artistic Services, Agency, Casting,
    Licensing, Sponsorship, Terms of Participation in Formats and
    Programs, Term of Authorization for Use of Image and other
    Personality Rights;
  • Analysis and support for mitigating risks in the use of personality rights and intellectual property in the production of intellectual works;
  • Administrative action before the National Cinema Agency (Ancine).

Our specialist team

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With rapid advances in algorithms and data processing, AI has impacted various sectors, such as healthcare, finance, and education. However, its increasing adoption raises ethical and legal questions, such as responsibility for automated decisions, data protection, and impacts on the labor market. The discussion about AI is fundamental to ensuring that its development and use are beneficial and equitable for society.

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Our Corporate and Digital Education team offers exclusive and customized content aligned with the needs of each client to raise awareness among employees and third parties about relevant topics involving Digital Law, Artificial Intelligence, Data Protection, Innovation, etc.

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Our Digital Tax team provides tax consulting on digital transformation operations, tax impacts on e-commerce, taxation of software, cryptocurrencies, crypto-assets, among others.

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Prevention and suppression of unlawful acts: suggestions for legal measures in relation to the improper access of personal accounts, creation of fake profiles, unauthorized sharing of photos and videos, among others.

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The financial and banking markets are constantly transforming thanks to technological advancements, innovation initiatives led by regulators, as well as the needs of customers who consume products and services offered in digital media.

We advise Financial Institutions, Payment Institutions, Credit Cooperatives, Fintechs, Exchanges, Insurers, International Payment Facilitators, Financial Market Associations, Direct Credit Companies, and Peer-to-Peer Lending Companies on various topics addressed by the sector's Regulatory Bodies, in addition to traditional Compliance topics and the development of new projects.

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The Intellectual Property team offers a full range of legal services related to the acquisition, enforcement, and commercialization of intellectual property and technology assets. Our services include consulting on contracts involving patents, copyrights, trademarks, outsourcing, privacy, and data security.

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Legal Innovation, Visual Law, Venture Capital & Startups

Aligning the legal field with innovation, the LegalX area develops and applies processes, practices, and solutions for our client's; businesses. Our area is composed of multidisciplinary professionals prepared to redefine the limits of what's possible in the scenario of Law, Technology, and Innovation.

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Our strategic approach supports our clients in various disputes, including cyber incidents, data class actions, data protection, technology-based solutions and services, and products.
Our Digital Litigation area is composed of three teams divided into service lines, which operate in a multidisciplinary manner: Scale, Special, and Standard.
 

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We advise our clients on all aspects related to privacy and data protection. To this end, we are structured into three main areas:

  • Services for risk analysis, construction of privacy programs, as well as preparation and review of policies and procedures;
  • Services for managing the privacy program, either as an outsourced DPO (DPO as a Service), or support work for the DPO (Data Protection Officer) appointed by the company;
  • Consulting services, review of contracts and documents, and preparation of training and awareness materials.
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