In the context of accelerating digital transformation, the symbiosis of Digital Law with other legal fields such as Intellectual Property, Contracts, Media, and Entertainment is becoming increasingly pronounced.

Our TME team has professionals specialized in addressing the demands native to this reality, providing consistent legal services through the drafting and review of contracts, opinions, and feasibility studies for projects.

We have developed work methodologies focused on client-centricity, based on the main pain points identified in the market. Our role is to act as the client’s partner, assisting them in enabling business transactions with legal security.

PRODUCTS

Technology

Innovation projects:
Legal analysis of innovation projects with risk mapping under applicable areas of law, such as Civil, Copyright, Trademarks, Contracts, Tax, Data Protection, as well as measures for mitigation from topics such as NFT, metaverse, blockchain, DAO, and smart contracts;
Preparation of project-related documents, such as Regulations, Terms of Use, Privacy Notice, Contracts, and internal governance policies;
Workshops for acculturation and visibility of legal challenges.
Software compliance: mapping of software contracts and licensing; analysis of documents and identification of legal risks; due diligence and strategies for protection and mitigation of software violations;
Digital marketplaces – support in project structuring: opinions, recommendations, and structuring of complex transactions involving the business model;
Digital marketplaces – preparation and review of documents: terms and conditions of use, privacy policies, internal regulations, adhesion contracts, information security policies, handbooks, among others;
Electronic and technology contracts:
Drafting and review of contracts, such as Licensing, Cloud and On-Premise; software distribution and development, technology transfer, Service Level Agreement (SLA), Non-Disclosure Agreement (NDA), among others;
Preparation of legal opinions and risk analyses of the operation.

Media

Legal advice to advertising agencies, producers, and advertisers: partnership in structuring and adapting advertising campaigns to applicable guidelines and standards;
Projects with digital influencers: legal guidance on commercial terms, care with brand activation, and contract formalization;
Administrative action: representation in administrative proceedings at CONAR – Brazilian Council of Self-Regulation in Advertising, involving the discussion of advertising campaigns;
Legal advice to communication agencies and internal legal departments: assistance in carrying out free prize campaigns:
Preparation of regulations and other necessary documents for commercial promotions;
Actions necessary before the Secretariat of Economic Monitoring – SEAE, regarding the viability and monitoring of the promotion;
Legal analysis of respective advertising pieces;
Administrative action: SEAE and CONAR.

Entertainment

Legal advice to Producers, Distributors and Content Platforms, Publishers, Broadcasters: adaptation of projects to applicable legislation and standards, including:
Preparation of Entertainment Contracts: guidance on commercial terms and formalization of contracts, such as Production of Intellectual Works, Editing, Artistic Services, Agency, Casting, Licensing, Sponsorship, Participation Terms in Formats and Programs, Image Use Authorization Term, and other Personality Rights;
Analysis and support for risk mitigation in the use of personality and intellectual property rights in the production of intellectual works;
Administrative action before the National Cinema Agency – Ancine.

Intellectual Property

Intellectual property-related contracts: analysis and drafting of contracts related to intellectual property, including acting for registration in the Brazilian Patent and Trademark Office – INPI, when intended for license, license for exploitation, assignment of rights, technology transfer (know-how), as well as provision of technical and scientific assistance services that imply technology transfer and franchise business model;
Prevention and repression of violations of intellectual property rights: structuring of a strategic plan for prevention and repression of violations of intellectual property rights, including action in administrative bodies and extrajudicial and judicial measures;
Portfolio management in Brazil and abroad: concerning trademark, patent, industrial design, computer program, domain name, technology transfer and copyright rights;
Representation before the Brazilian National Institute of Industrial Property (INPI) and other administrative bodies: protecting trademark, patent, industrial design, computer program, domain name, technology transfer rights;
Registration of copyright: legal assistance for the verification and preparation of documentation for the submission of a request for registration of copyright at the Copyright Office (EDA) of the National Library Foundation (FBN), including the monitoring of the application process until the issuance of the Registration Certificate.